Wednesday 30 January 2013

Ink Ride | BRAINSTORM MAGAZINE.



 

Ink Ride | BRAINSTORM Magazine


Avaliable for the first time in print editon (with MagCloud) is bringing Brainstorm Magazine to a whole new platform.

I’ve been lucky enough to review two of the menswear editorials for the latest edition – ‘Ink Ride’ and ‘Sea Punk’


Today I want to show you ‘Ink Ride’
.

When I saw editorial I instantly submitted to the masculinity of it. Bold and righteous it contains some powerful imagery backed up by some strong styling.


This shoot was photographed by BRAINSTORM Magazines editor-in-chief, Jonathan Wolpert. I always find it great when an editor shows their personal talents and gets ‘stuck in’ with the shoots. 
I like Jonathan's style of art direction for this editorial. 
Its strong, bold and clear and I think his choice of the in-your-face backdrop really combines the edge to the styling.
The images are softened through the floral illustrations by Heway VerÇosa but not enough to be feminine. Using a rough pencil sketch and with points and shading gives it that ‘Manly’ edge in comparison to a more softer and rounder technique.
 
The other thing we can’t overlook is the styling from Ander Olveira. There is many different variations to this styling and it captures the essence of brands like Givenchy and DSquared and for me personally these are the right components for this style of shoot
The styling is masculine and complimentary to the concept of the editorial and to Marcelo Leao (Blow models).


Overall, I like this editorial. The work is vibrant, artistic but also self-explanatory.


The magazine is available online for free at: magbrainstorm.com
Or you can buy the magazine with a choice of two covers  with worldwide shipping:






















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