The Calvin Klein Effect
Since the early 90's, the model chose of Calvin Klein has caused a stir. A perfect mix of lust and aspiration that have the power to propel a the star into a new found spotlight. It began with Marky Mark and Kate Moss, Marky Mark who was the current 'bad-ass' of the 90's, straddled by a young moss in her first big campaign. As Justin beiber has been announced as the present face of the brand, alongside blonde sensation, Lara Stone; the internet has gone wild and new 'Bleibers' seem to be emerging. it would appear all has been forgiven for bad boy Justin, who's naughty nature has landed the young star in a few sticky spots as of late.
The launch of the hashtag #MyCalvins has also been an ingenius idea into the modern midst of social media with celebrities, models, bloggers alike getting on board.
In fairness to the Justin Bieber, the boy is looking great and no one can question the classic photography from campaign-shooting-legends, Mert and Marcus. But before we give Justin Bieber all the credit for Calvin Klein, here is some other models who helped launch the brand to the underwear megastar it is today:
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| Marky Mark |
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| Freddie Ljungberg |
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| Kellan Lutz |
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| Jamie Dornan |
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| Matthew Terry |
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| Justin Beiber |
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